Google Short URL | Goo.gl | Google Launches URL Shortner | Competition to Bit.ly | Facebook URL Shortner | Squeeze URL | Feedburner Short URL

Google has launched revisions of its Toolbar and Feedburner applications that come with a new URL shortening feature.
URL shortener turns long web addresses into short ones, which are easy to remember. They are also useful for microblogging and social networking services like Twitter, which have a short word limit of 140 characters, and therefore a smaller URL can leave more space to express one’s self. People share a lot of links online. This is particularly true as microblogging services such as Twitter have grown in popularity. If you’re not familiar with them, URL shorteners basically squeeze a long URL into fewer characters to make it easier to share with others. With character limits in tweets, status updates and other modes of short form publishing, a shorter URL leaves more room to say what’s on your mind – and that’s why people use them.
URL shortener called “Goo.gl”, and challenged the supremacy of “Bit.ly” in this field.Some industry experts have warned that the sheer volume of short links that could be generated by Facebook’s and Google’s URL shorteners could “overwhelm” the number of bit.ly links circulating on the internet.
Apart from Google, Facebook has also introduced their own URL shortening service
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