Bollywood Badsha Shahrukh Khan, who is in full swing in marketing ‘Ra.One’, floated a custom movie channel on top online video platform YouTube for his forthcoming film. The movie channel on YouTube will put forward users all videos of the ‘Ra.One’ first night, red carpet affairs planned in London, scenes, rare footage of the star cast, and not the least Shahrukh’s opinion. It will also congregate games and offer prospect to users to generate promos from clips, music and dialogues of the film.
Commenting on it, Shah Rukh said,
"This concept goes well with my ‘Ra.One’ as the film is about digital world…computer and all. So (I) launched it on a digital platform like YouTube. Besides, it will help me take the film to more people. I am thrilled and excited about it,"
The idea will make Shahrukh one of the first Indian movie stars to be on the Google plus platform and connect with fans.
ShahRukh also added,
"YouTube has been an integral platform for movie promotions in Hollywood. Since I wanted to do something that has never been done for any Indian film…so for ‘Ra.One’ I leveraged upon this potential of digital media," he said.
‘Ra.One’ movie channel is the foremost customized channel of its class to be released in India for a Bollywood movie on YouTube. Globally, YouTube has coordinated with quite a lot of Hollywood productions houses so far, the recent one being ‘Skadoosh Kung Fu Panda 2′ with Hollywood actor Jack Black, that turned out to be such a huge hit.
Great way to go!!
